Facebook continues to be one of the most powerful social tools available, with 68% of Americans using this site. On average, according to the survey, users spend an hour every day on the platform, which makes it a gold mine for companies that want visibility. But over the past year, Facebook has changed its algorithm so that people see fewer publications of companies, brands and media. How can a company continue to produce organic commitments with success and move the needle in sales opportunities? These three strategies offer a good start.
1. Take advantage of the video. Video receives at least 59% more participation than other types of publications, according to a recent study of 777 million Facebook entries from the BuzzSumo research tool. Posts that raise questions receive the second best commitment, followed by photos. Even so, the video even outpaced photo publications by 73%, said BuzzSumo, who suggested that up to 70% of Facebook content must be video.
Tip: Create videos from Facebook Live. Production expectations and time requirements are generally lower and result in better compromises than videos that are not shown. Digital Diary of the counselor last month had tips for success with Facebook Live. An important step to follow: maintain a consistent, direct publication schedule.
0-50 Facebook posts with a number of text characters produce the best average compromise. The lesson? Make your description short. - (BuzzSumo)
2. Publish between 9pm and 11pm ET publications that have been shared so far produce the greatest commitment, according to BuzzSumo data. Publications were divided around 10 pm He did better, with an average of 346 commitments. 9 nights on average is 344, while 11 things. That's 339. More general, 7 p. The midnight window has an average of more than 300, better than on other occasions.
Tip: Pre-program your richest content to be published during this ideal time period. Of course, keep in mind that optimal publication time can vary according to the audience, so experiment and adapt as needed.
3. Don't take off on weekends Data shows that just posting during the work week is a reckless marketing step. Sunday's publication produced the biggest commitment, with an average of around 300. Saturday was the second best day. The reason, maybe, is similar to the one at 7pm. In the middle of the night, publications work best: people can "relax" on their devices instead of working. so they are more likely to participate.
Tip: Continue posting during this week, but pre-program the first category content to send the weekend too.